Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro, Second Edition (Richard Stout's Library) by Tris Hussey

Author:Tris Hussey
Language: eng
Format: epub
Publisher: Sams Publishing
Published: 2012-03-25T16:00:00+00:00

Internet Radio to Build Your Business

You’ve heard your share of “industry experts” on the radio, TV, and so on, right? Now is your chance to be one. Using services like TalkShoe or BlogTalkRadio, you can have your own call-in show online, whenever you want. Like all Internet services, both services take only a couple minutes to set up. Both have free plans (TalkShoe only has free plans) so there is no harm in trying both of them out to see which you like better. Chapter 10 will go over how these services work, but let’s see how they work for a business blog. In fact, I’ll tell you how I used them in my business blogging.

I had a weekly show on BlogTalkRadio for almost a year. My business partner Jim Turner (Genuine Dad) talked about the latest news in social media and had a number of high-profile people as guests. We used the show as an industry roundtable. The purpose of the show wasn’t for direct selling or pitches; it was to expand our profile and reach. It worked. The show ended up serving two purposes: Clients listened to it during the pitch phase, and it was a service we offered to clients. Jim and I helped clients set up their own shows and even be guests on the shows, so we could help them get established.

Jim and I barely scratched the surface with using Internet radio for business. We could have sold advertising spots on air, and we could have done special “training” episodes to sell, but we didn’t. Don’t get me wrong—that’s fine; we were making the choice to do it how we were doing it. Lots of other businesses are going the extra mile in their shows and being far more commercial, and I think that’s great.

Having a show where you get to be the host, have guests call in, and have live text chat is a potential gold mine for advertisers and potential business leads for you. You might be thinking about now that no one would be interested in your show. I think you’re wrong. Do you have industry trade shows? Association meetings on a regular basis? When you sit and talk shop with people, don’t you wish you could capture all that great discussion for later?

Now imagine firing up the speakerphone, calling in, and having a live show from the convention floor. How about an interview with someone well known in your industry? With a podcast you can do that, no problem, and then edit the show later. With something like BlogTalkRadio or TalkShoe, you can do it right then and there. Live radio at its best.

I encourage you to at least try a couple of shows. If you have cheap or unlimited long-distance calling, I don’t think you have anything to lose. You might, in fact, get bitten by the radio bug like I did.

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